Why We Moved Our Production: A Commitment to Quality, Community, and Sustainability
At Rooted Swim, our mission has always been about more than just creating high-quality swimwear. It’s about fostering connections, supporting the people behind our products, and making choices that reflect our values. That’s why, after much thought and consideration, we made the decision to move our production from overseas to Los Angeles, California.
We understand that this change may come with a slight increase in price for our customers, and we want to take a moment to explain why we believe this shift is not just the right move for us—but for the future of our community, our economy, and our brand.
Supporting Local Communities & Small Businesses
As a small business ourselves, we deeply value the importance of supporting other small businesses. By bringing our production to Los Angeles, we are investing in the local economy, helping sustain jobs in our community, and working alongside a team of skilled professionals who share our passion for quality and craftsmanship. This decision allows us to foster meaningful relationships with the people who bring our designs to life—from the sewers to the manufacturers and beyond.
We’re proud to collaborate with other like-minded companies that, just like us, are committed to creating ethical, sustainable, and high-quality products. By supporting these local businesses, we’re not just investing in our own growth, but in the growth of the broader Southern California economy. It feels good to know that our success is helping lift others up along the way.
Appreciating Our Overseas Partners
We want to take a moment to acknowledge the incredible work and partnerships we’ve built with our overseas manufacturers over the years. We are truly grateful for the relationships we’ve formed and the high-quality products they’ve helped us create. However, as we’ve grown, it just feels right to bring our production closer to home. We believe that this shift aligns more closely with our values and allows us to have greater control over the quality and ethical standards we strive for.
We’re not saying goodbye to the global partnerships we’ve made—we simply feel it’s time to take this next step in our journey, one that reflects our commitment to the community, sustainability, and our customers.
Ensuring Quality and Accountability
One of the biggest reasons we made this move is the ability to maintain better control over the quality of our products. Manufacturing locally allows us to personally oversee every step of the process—from design to production—ensuring that each piece meets the high standards we set for ourselves and for you, our customers. This is something we simply couldn’t guarantee when our production was overseas.
By keeping production close to home, we can address any issues immediately, make adjustments when needed, and ensure that every bikini, one-piece, and cover-up that leaves our warehouse is made with the care and attention it deserves.
Strengthening Our Team and Relationships
One of the most rewarding aspects of bringing production to Los Angeles is the ability to build stronger, more meaningful relationships with our team. We value collaboration and open communication, and being able to work directly with our production partners and team members on a daily basis has given us the opportunity to develop a deeper connection to the work we do.
It’s not just about making swimsuits—it’s about supporting the people who make them, creating a work environment where everyone feels valued, and giving back to the community that has given so much to us.
A Commitment to Sustainability
While moving production locally does come with slightly higher costs, we believe the benefits far outweigh the trade-off. Not only do we get to support local jobs and small businesses, but we are also able to reduce our carbon footprint. By manufacturing in Los Angeles, we’re cutting down on the environmental impact of long-distance shipping and reducing the need for overseas transport.
Sustainability is a core value for us at Rooted Swim, and we’re always looking for ways to make our processes more eco-friendly. This move aligns with our commitment to reducing waste, supporting ethical manufacturing practices, and investing in the future of our planet.
Why This Matters to Us (And to You)
At the end of the day, it’s about more than just business. It’s about creating a brand that stands for something meaningful—one that values quality, integrity, and community. We know that slightly higher prices may not be ideal for everyone, but we hope you can see the bigger picture: by choosing to support Rooted Swim, you’re not just buying a bikini—you’re supporting a local economy, small businesses, and a brand that is dedicated to making a positive impact.
We couldn’t have made this move without your support, and we are incredibly grateful for every purchase, every kind word, and every part of the Rooted Swim family that has been with us on this journey. Together, we are helping to shape a better future—one that values people, quality, and community over profits.
Thank you for being part of our story. We are so excited for what the future holds and grateful to have you along for the ride.
With love and gratitude,
The Rooted Swim Team