Our Story

Rooted Swim Founder - Chloe Melanson

In 2021, we embarked on our mission to create a reliable place to buy quality, comfortable, sustainable bikinis.

After years of working for a well known lingerie chain, Chloe was exhausted from all the negativity women had towards their bodies. She worked hours in the fitting rooms and saw what an impact these garments had on individuals. 

If a bra fit correctly, everyone would shout and cheer and feel like the gorgeous individual they are. If a bra didn't fit, it was like a dark cloud set over the fitting room.

Chloe hated how sad and negative people would get when something didn't fit right. Especially since it was the garments that were flawed NOT them.

These same attitudes apply to bikinis but get worse because we are dealing with less coverage and public places. Chloe doesn't ever want a person to think their body is the issue.

Her goal is to create a place where people can buy their fabulous bikini, find an amazing fit and go off and enjoy their vacation!

Rooted Swim, sustainable, reliable, ethically made bikinis

Her inspiration comes from the peace and happiness she finds under the sun. As an individual in ED recovery, Chloe is extremely passionate about building a body positive community. She is an avid believer that anything is possible and the last thing a person should be worried about is the size label on their pants.

Growing up, some of Chloe's most fond memories involve skipping 7th period to head down to Huntington Beach. Through the best and worst of times, Chloe finds her innermost peace when she spends time alone reading her bible on the beach. In her free time, she loves to travel and try new cuisines.

Rooted swim is more than trendy bikinis on idealized women. We are here for the bumps, lumps, bruises, scars, and all of the fantastic stories that go along.

Our goals are simple; create a reliable place for you to shop, create products ethically and sustainably and encourage individuals to live without fear.

Self-love is a difficult process but Rooted Swim is determined to help along the way. We are determined to be the change we want to see in the world and empower individuals to live their lives to the fullest.

On behalf of the entire team, we thank you for visiting our site today and wish you a freakin awesome day!

 

Rooted Swim, sustainable, ethically made, reliable bikinis that fit and ship fast