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OUR MISSION

Our swimwear is designed to help you feel strong, beautiful, and free—every day, in every moment.

At Rooted Swim, we’re driven by a love for adventure and a passion for empowering women.

Our mission is simple - create swimwear that inspires you to live boldly, explore fearlessly, and embrace every moment.

We craft our swimwear to be as adventurous, strong, and beautiful as the women who wear it.

Designed to be supportive and secure, each piece is carefully curated to fit real women’s bodies, so you can focus on the fun, not the fuss.

Proudly made ethically in California, our swimsuits combine style, comfort, and durability—keeping up with your wildest adventures, from sunrise dips to sunset boat rides.

Thank you for being part of our story. We’re excited to keep creating with you every step of the way.